Agency: The Branding Letters (Milan, Italy)
Client: Esselunga (Italy)
Project: LATTE TOP ESSELUNGA (Whole and semi-skimmed milk)
Year: 2019
About the project
An elegant ink hand-drawing style characterise the illustrations for the packaging restyling of LINEA TOP ESSELUNGA.
In this case, natural and realistic illustrations of milk-related elements decorates the back sides of the product LATTE DI MONTAGNA INTERO/PARZIALMENTE SCREMATO: a mountain landscape, a cow and a metallic pail to collect fresh milk.
Front side of the packaging for LATTE TOP ESSELUNGA
Back side of the packaging with the illustrations for LATTE TOP ESSELUNGA
